Privacy & Security


This policy covers Elf Adventures use of personal information that may be collected when you use

From time to time, you will be asked to submit personal information about yourself (e.g. name and email address) in order to receive or use services on our website. Such services include newsletters, competitions, write to santa, register your elf, photo gallery and Elf Adventures membership.

By entering your details in the fields requested, you enableElf Adventures and its service providers to provide you with the services you select. Whenever you provide such personal information, we will treat that information in accordance with this policy. When using your personal information Elf Adventures will act in accordance with current legislation and meet current Internet best practice.

Use and storage of your personal information

When you supply any personal information to Elf Adventures we have legal obligations towards you in the way we use those data. We must collect the information fairly, that is, we must explain how we will use it and tell you if we want to pass the information on to anyone else.

In general, any information you provide to Elf Adventures will only be used within Elf Adventures and by its agents and service providers. Your information will be disclosed where we are obliged or permitted by law. Also, if you post or send offensive, inappropriate or objectionable content anywhere on or to Elf Adventures or otherwise engage in any disruptive behaviour on, Elf Adventures can use whatever information that is available to it about you to stop such behaviour. This may involve informing relevant third parties such as your employer, school e-mail/Internet provider and law enforcement agencies about the content and your behaviour.

We will hold your personal information on our systems for as long as you use the service you have requested, and remove it in the event that the purpose has been met, or, in the case of Elf Adventures membership you no longer wish to continue your registration as a Elf Adventures member. Where personal information is held for people who are not yet registered but have taken part in otherElf Adventures services (e.g. competitions), that information will be held as long as is necessary to ensure that the service is run smoothly. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act 1998.

If you are notified on a Elf Adventures site that your information may be used to allow Elf Adventures to contact you for "service administration purposes", this means that Elf Adventures may contact you for a number of purposes related to the service you have signed up for. For example, we may wish to provide you with password reminders or notify you that the particular service has been suspended for maintenance. We will not contact you for promotional purposes, such as notifying you of improvements to the service or new services on Elf Adventures unless you specifically agree to be contacted for such purposes at the time you submit your information on the site, or at a later time if you sign up specifically to receive such promotional information.

Access to your personal information

You have the right to request a copy of the personal information Elf Adventures holds about you and to have any inaccuracies corrected. Please address requests to the Data Protection Officer, Elf Adventures, Cuddly Kingdom Limited, 75 - 77 Main Street, West Kilbride, North Ayrshire, KA23 9AP.

Users 16 and under

If you are aged 16 or under, please get your parent/guardian's permission beforehand whenever you provide personal information to the Elf Adventures website. Users without this consent are not allowed to provide us with personal information.